If I was in advertising (Which I am not. I am in PR. There is a difference. Essentially, it comes down to paid media and earned media and the way that wezzzzzzzzzzzzzzzzzzzzzzz....sorry, where were we?) I would suggest that Panera Bread do an awesome David Lee Roth/Van Halen-inspired commercial, substituting in the lyrics for "Panama" with Panera. You can see it, right? Totally awesome. I think if you're going to serve paninis with 860 calories and 39 grams of fat, you can get a little funky, you know?
Related sidenote: How did "Panama" peak at number 13 on the US Billboard Hot 100? Granted it was a tough year to be a single, up against the likes of "Footloose," "Say Say Say," "When Doves Cry," "What's Love Got to Do with It" and even "Girls Just Want to Have Fun." I would have purchased all of those singles that year. But I was 3. But still. Gosh darn that song is so good.