Wednesday, February 23, 2011

She's runnin! I'm flyin! Right behind in the rearview mirror now.....

If I was in advertising (Which I am not. I am in PR. There is a difference. Essentially, it comes down to paid media and earned media and the way that wezzzzzzzzzzzzzzzzzzzzzzz....sorry, where were we?) I would suggest that Panera Bread do an awesome David Lee Roth/Van Halen-inspired commercial, substituting in the lyrics for "Panama" with Panera. You can see it, right? Totally awesome. I think if you're going to serve paninis with 860 calories and 39 grams of fat, you can get a little funky, you know?

Related sidenote: How did "Panama" peak at number 13 on the US Billboard Hot 100? Granted it was a tough year to be a single, up against the likes of "Footloose," "Say Say Say," "When Doves Cry," "What's Love Got to Do with It" and even "Girls Just Want to Have Fun." I would have purchased all  of those singles that year. But I was 3. But still. Gosh darn that song is so good.

3 comments:

rudes42 said...

if that happens, the response will be an awesome Ozzy inspired commercial substituting in the lyrics for "Crazy Train" with Subway Train.


Don Henley, Steve Winwood, Billy Ocean, Hall and Oats. Gosh damn the 80's churned out the hits.

Chuck Tanowitz said...

Yeah... I think I have a couple of those singles in my basement on 45s.

Damn I'm old.

NotoriousBRK said...

Wendy's could then counter with a "We got the beef" ad.